Data visualizations are an important part of how one communicates data to an audience, especially in this age of data abundance. Critically analyzing visualizations in order to understand the narrative and to identify misrepresentations is important due to how much information people gather from visualizations both online and in the workplace. Visualizing data can either be incredibly informative, displaying otherwise hidden information within datasets, or it can deceive viewers if the visualization falls into certain common pit-falls.
Here I will discuss climate change and create a system of criteria through which I will analyze 5 graphs intended to argue for or against human’s having a role in Earth’s changing climate.
According the EPA climate change is defined as significant changes in climate measurements lasting for an extended period of time of decades or longer. While global warming is one measured effect of climate change, it is only the measurement of the average increase in atmospheric temperature near the Earth’s surface, whereas measurements of precipitation and temperatures are other examples of climate change. Many other periods in earth’s history have also experienced changes in climate, however most scientists are confident that current changes are linked to the increase in carbon dioxide and greenhouse gas levels in our atmosphere, which have been primarily increasing because of human activity 1.
Since communicating causality of climate change is challenging, indicators are used to show measurements and trends of changing environmental conditions representing either the causes or effects of climate change. Some of these indicators can then in turn be more directly linked to human activity. The EPA uses 37 indicators in their climate change report using multiple peer reviewed data sources with six categories of indicators, including: Greenhouse Gases, Weather and Climate, Oceans, Snow and Ice, Health and Society, and Ecosystems 2. While I will be analyzing graphs from multiple sources, each of the visualizations will be within these six indicator categories.
Charts, plots and graphs are extremely powerful tools when communicating about data on climate change. Many different types of viewers consume climate change visualizations to inform opinions about the subject as well as make decisions based on these opinions. Grainger, Mao and Buytaert express a need for scientist to have a better framework when designing visualizations based on their research to better disseminate information for not only a scientific audience, but also a lay audience. Without this framework some audiences can experience uncertainty and therefore can create misunderstandings and ultimately biased messages and ill informed decisions 3.
There are many different ways to visualize data and deciding which type best communicates the data is of great importance. Generally, the following types of graphs best correspond to certain types of data:
| Graph Style | Data Types |
|---|---|
| Line Charts | Temporal Data for one or more groups of data |
| Bar Charts | Quantitative data from several categories |
| Scatter Plots | Values for relating two variables |
| Pie Charts | Only used to display parts of a whole |
Grainger et al. describe the evolution of geovisualization as the multidisciplinary field that is creating more intuitive ways to communicate environmental research using spatial and temporal dimensions 5. Using temporal data (time series graph to represent chronological change) is very common and helps to clearly communicate how environmental factors change over time. Spatial data on the other hand has traditionally been a way to display static physical characteristics on a map 6. Representing both dimensions is still challenging but has become more popular as the field advances. While it’s not a necessary criteria for evaluating the graphs below, spatiotemporal graphic is considered the preferred method of communicating changes to geography over time 7.
A fundamental principle of visualizations, according to visual perception theory, is for data presentations to lead the audience through the most prominent features of what is being conveyed without the assistance of text-based explanations 8.
While charts and graphs shouldn’t need a lot of text in order to explain the visualization, the text that is labeling the graph should be legible. Font choice and font size can both affect readability, so the text should be in a non-stylistic font and should be large enough to easily read the legends of the graph 9.
Another principal through which we will evaluate our climate change data representations is C.R.A.P. (Contrast, Repetition, Alignment, and Proximity), which is inspired by Gestalt theory of human’s ability to perceive patterns in the stimulus based on 5 categorical rules (Proximity, Similarity, Continuity, Enclosure, and Connection) 10. Through this we will look for graphical features such as color and hue, size, orientation, and shape that increase the viewers ability to easily infer key points of the graph and enhance pattern detection.
The principals listed above are useful guidelines for how to properly make effective visualizations, however, there are also many ways in which a visualization could be misleading or manipulative to the audience. For the sake of our visualization framework we will use the word clarity in reference to this category of evaluation.
One of the most common ways for graphs to become misleading is when the authors omit the baseline number for the graph. For example, if the graph represents data in percentages, but the bottom of the bar chart begins at 50, then the graph has omitted the baseline of zero and can over-amplify the differences between categories. Similarly, changing the y-axis scale by adding additional space above the end of the data points can visually dampen the volatility in the graph 1112.
Visualizations can also pick and choose data that suits the needs of the story the author is trying to tell. While changing the scale and y-axis of a visualization is misleading, this seems like a more manipulative tactic and readers should scrutinized carefully. Only including certain data points (most common in a time series graph) is one way to skew the story. For example if the total dataset of a stock price includes a timeline between from when the stock had its initial public offering and the current day, but the graph shows only three months of data, it can seem that the company is doing very well recently, though, the decline in price over many years would only be shown by the whole timeline. Visualizations can also be misleading if the data was consolidating in a way that makes a story look different than how the data was collected. For instance, if a political poll is taken and has four questions (a scale of approval rating), and the graph only reports two extremes of the scale for only one of the political parties, then the graph is omitting the whole story of how the data was collected and the overall outcome of the poll 13.
Other misinformation through visualizations can be due to improper visualizations that skew people’s perception of the information being communicated. Graphs that do not use the C.R.A.P. principal might mislead viewers with 3-D graphs that make it harder to see what the comparison between categories is or have graphics of different sizes for which the sizes don’t accurately represent the comparison of the numerical values 1415.
The five visualizations below are all of different arguments about climate change. Below each is an explanation of how they fit into the discussion about climate change and how they adhere to the framework. After all of the visuals have been defined an explained, there is a chart to rate each category for the evaluation of each visualization.
Each of the visualizations are evaluated based on these four categories:
This graph is a very compelling visualization all of the ways defined by the framework. It not only adheres to visualization best practices; it is also a well-defined indication of global warming. Scientific experiments require replication and peer review in order to become a scientific theory. The independent data sets that all indicate global warming is very convincing.
This figure is from a paper called Climate Change Reconsidered: 2011 Interim Report by the Nongovernmental International Panel on Climate Change (NIPCC). This visualization argues that there are multiple oscillations in temperatures over long periods of time and therefore the global warming experienced now is simply due to natural temperature change cadence. This data (mean July temperatures) was reconstructed from midge assemblages found in sediments of Moose Lake in Alaska. Details are not given for how the data was reconstructed for the prior 6,000 years, or how they assumed the data to be from July of each year.
Greenhouse gasses including carbon dioxide (CO2) emissions is what most scientists attribute to the rapid rise in global warming as well as the other geological and weather anomalies that are also changing quickly. In terms of the argument made that atmospheric CO2 is increasing over time, the visual is compelling, however, there are many items within our framework that need to be addressed with this graph.
As stated above when creating the framework defining good visuals to indicate changes in geology over time, spatiotemporal graphics are newer forms of visualizations that have come with better technology, and this graphic is a good example. When showing the amount of ice over time, it is most intuitive to see these changes on a map.
This graph is a very good example of the relationship between human involvement (Atmospheric CO2) and the downstream effect of climate change (ocean pH).
U.S. Environmental Protection Agency, Climate change indicators in the United States, 2016, https://www.epa.gov/sites/production/files/2016-08/documents/climate_indicators_2016.pdf, EPA 430-R-16-004, Accessed: 2019-04-09↩
U.S. Environmental Protection Agency, Climate change indicators in the United States, 2016, https://www.epa.gov/sites/production/files/2016-08/documents/climate_indicators_2016.pdf, EPA 430-R-16-004, Accessed: 2019-04-09↩
Grainger, Sam and Mao, Feng and Buytaert, Wouter, “Environmental data visualisation for non-scientific contexts: Literature review and design framework”, ElSevier, 85, (2016): 299–318, 10.1016/j.envsoft.2016.09.004↩
Gomes, Mayra Magalhaes “Data Visualization - Best Practices and Foundations”, Accessed April 12, 2019. https://www.toptal.com/designers/data-visualization/data-visualization-best-practices↩
Grainger, Sam and Mao, Feng and Buytaert, Wouter, “Environmental data visualisation for non-scientific contexts: Literature review and design framework”, ElSevier, 85, (2016): 299–318, 10.1016/j.envsoft.2016.09.004↩
Grainger, Sam and Mao, Feng and Buytaert, Wouter, “Environmental data visualisation for non-scientific contexts: Literature review and design framework”, ElSevier, 85, (2016): 299–318, 10.1016/j.envsoft.2016.09.004↩
Grainger, Sam and Mao, Feng and Buytaert, Wouter, “Environmental data visualisation for non-scientific contexts: Literature review and design framework”, ElSevier, 85, (2016): 299–318, 10.1016/j.envsoft.2016.09.004↩
Grainger, Sam and Mao, Feng and Buytaert, Wouter, “Environmental data visualisation for non-scientific contexts: Literature review and design framework”, ElSevier, 85, (2016): 299–318, 10.1016/j.envsoft.2016.09.004↩
Gomes, Mayra Magalhaes “Data Visualization - Best Practices and Foundations”, Accessed April 12, 2019. https://www.toptal.com/designers/data-visualization/data-visualization-best-practices↩
Grainger, Sam and Mao, Feng and Buytaert, Wouter, “Environmental data visualisation for non-scientific contexts: Literature review and design framework”, ElSevier, 85, (2016): 299–318, 10.1016/j.envsoft.2016.09.004↩
McCready “5 Ways Writers Use Misleading Graphs To Manipulate You”, Accessed April 12, 2019, https://venngage.com/blog/misleading-graphs/↩
Gomes, Mayra Magalhaes “Data Visualization - Best Practices and Foundations”, Accessed April 12, 2019. https://www.toptal.com/designers/data-visualization/data-visualization-best-practices↩
McCready “5 Ways Writers Use Misleading Graphs To Manipulate You”, Accessed April 12, 2019, https://venngage.com/blog/misleading-graphs/↩
Gomes, Mayra Magalhaes “Data Visualization - Best Practices and Foundations”, Accessed April 12, 2019. https://www.toptal.com/designers/data-visualization/data-visualization-best-practices↩
McCready “5 Ways Writers Use Misleading Graphs To Manipulate You”, Accessed April 12, 2019, https://venngage.com/blog/misleading-graphs/↩